Marketing
The purpose of the Marketing Department is to collaboratively and creatively execute "mission-driven and market-smart" campaigns as a multifaceted, award-winning team of brand ambassadors.
As a team, we provide the brand management, creation, direction, and coordination of the College's multimedia productions, advertising, graphic design and production services and social media.
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Services to SCF Faculty and Staff
How you communicate your program or event to the public is as important as the message itself. We are here to supply you with the collateral material that you need to best promote the College and your program.
Use of SCF Logo
The SCF logo is a legally registered trademark that requires the official service mark (SM) to be affixed to the bold "SCF" in all uses and applications. Marketing is responsible for the appearance and approved usage of the College logo. Advance written approval is required before each use of the logo.
Publications and Advertisements
Communications and Marketing is responsible for any promotion of College events, programs, and special projects through the use of printed materials, advertising and promotional products.
Photography
The use of photography is a compelling way to promote a program or event. Marketing chooses from its collection of photographs as well as stock photography for its publications, promotions, and Web communication. We can also use photos that you supply if they are high resolution and of suitable quality. If you take your own digital photos or use someone else's digital photos, these guidelines should be followed:
Your photos
- You must have a model release signed and on file if you use a photo with a recognizable face. Request the SCF Model Release Form from the marketing department.
- Give yourself photo credit. Example: Photo by John Doe.
Photos by someone else
- If you want to use a copyrighted image, you must obtain written permission for use from the copyright holder.
- If the photo is not copyrighted, but you know the identity of the photographer, give the photographer credit.
- Make sure a model release is on file with the copyright holder, the photographer if not copyrighted, or in your files.
College Rules & Policies, Procedures & Practices
Re: Advertising (off-campus)
"The use of advertising by any College department to promote events and/or programs
must be approved by the office of the president or a College administrator designated
by the president.
Advertising pertaining to College-wide and/or department special events or programs will be designed by the Department of Communications & Marketing and approved by the College president or a College administrator designated by the president." Board Rule 6HX14-1.09
Re: Advertising (on campus) from off-campus enterprises
"The president or a College administrator designated by the president may approve
the distribution of selected materials which are determined by the president or the
president's designated representative to be informative in nature and in the best
interests of students and/or employees. The College shall not be used as an agency
for the distribution of advertising materials from off-campus enterprises without
the above approval." Board Rule 6HX14-1.10
Re: College Logo
"The SCF logo is a legally registered trademark that requires the official service
mark (SM) to be affixed to the bold "SCF" in all uses and applications. The Marketing
department is responsible for the appearance and approved usage of the College logo.
Advance written approval from this office is required before the logo can be used.
