Business Administration, Marketing Icon

Marketing [2007, 3011]

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Business Administration, Marketing [2007]

Associate in Science Degree (60 Credit Hours)

This program trains students for employment various branches of marketing, including:

  • Marketing manager for small to medium-sized businesses
  • As a sales representative for a variety of businesses
  • Working in the field of advertising and management of retail establishments

The Business Administration Programs available at the SCF provide our students with opportunities to develop the skills necessary to participate in business and professional communities successfully in their area of interest. The Program Manager(s) of Business and Technical studies at SCF provide personal assistance to candidates and students in selecting a business studies pathway appropriate to their interest and goals. Our business programs offer both traditional classroom instruction and flexible on-line learning environment opportunities for success.

This coursework prepares graduates for immediate employment in small and medium-sized organizations and provides supplemental training for persons previously or currently employed in management occupations.

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Marketing [3011]

Certificate (30 Credit Hours)

This certificate is designed to prepare students for entry level employment within the marketing, sales, and service career cluster. The coursework will apply toward the A.S. Business Administration, Marketing Degree [2007].

Program goals

After successfully completing this program, the student will be able to perform the following:

  • Demonstrate the human relations skills necessary for success in promotion.
  • Demonstrate the ability to communicate skillfully.
  • Perform merchandising math operations unique to products and services marketing.
  • Demonstrate knowledge of the principles of promotion.
  • Demonstrate knowledge of advertising.
  • Demonstrate knowledge of display.
  • Demonstrate knowledge of basic economic principles.
  • Demonstrate knowledge of public relations.
  • Demonstrate knowledge of personal selling.
  • Demonstrate knowledge of management functions.
  • Demonstrate an understanding of entrepreneurship.

> View Catalog Entry

Program Contact

Program Manager

Justin McDonald

Phone: 941-752-5679



Students planning to pursue any degree or certificate are strongly encouraged to meet with an academic advisor. Advisors can ensure proper course selection and program success.

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Career Pathways and Articulation

As a Sarasota or Manatee county school student, you may have taken career, technical or academy classes at your high school or technical college. Through a career pathways agreement between SCF and the local school districts, students can receive college credit for the work they’ve completed.

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