Administration

SCF to Offer Small Business Marketing Workshop May 15

(Bradenton, Fla., May 7, 2013) — State College of Florida, Manatee-Sarasota (SCF) Small Business Development Center (SBDC), in partnership with the city of Sarasota and Comerica Bank, will host a free Small Business Marketing Workshop at 11:30 a.m. – 1 p.m., Wednesday, May 15, at Robert L. Taylor Community Complex, 1845 34th St., Sarasota. A light lunch will be provided.

The workshop, "Why Knowing Your Customers Leads to More Customers," will provide participants with information on how to conduct basic customer research.

The workshop will be led by Stephanie Kempton, president of Kempton Research and Planning, who has more than 20 years of marketing and communications experience. Kempton's experience in research, corporate strategy, marketing, advertising, product management and media planning provides her the opportunity to not only conduct research but also advise business owners on how to use it to make smarter business decisions.

The next workshop, "Love the Customers You Already Have," will be held June 19.

For more information about the workshops and to make a reservation, call 941-408-1412 or email SBDCadmin@scf.edu.

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