Business Administration, Marketing

Associate in Science Degree

(64 Credit Hours)

Program Director

John Lucado (941) 752-5283


Program Goal

The purpose of this program is to prepare students for employment in the field of marketing. This includes working as a marketing manager in   small and medium-sized businesses, as a sales representative for a   variety of businesses, working in the field of advertising and in   management of retail establishments.

Area of Specialization

All students must complete the academic courses and general business  courses. A student then will specialize by completing the specialization  courses as noted.

Academic Core Courses: All Specializations**

Subtotal Credit Hours: 49

Program Specialization Courses

Subtotal Credit Hours: 15

Total Credit Hours: 64


* Prerequisite may be required

** A grade of “C” or better must be attained for each core course and the courses meeting the general education requirements for this degree.

+ Effective Fall 2013, no new students are being accepted into an A.A.S. degree program. Students currently enrolled will have two years (Summer 2015) to complete the A.A.S. specific requirements of the program. The only difference of the A.A.S. from the A.S. curriculum for this particular program is that of one math course

This program will require some or all classes to be taken at one campus location. Contact the program director for specific details.

Articulated credit from a technical institute/secondary school may be applicable. Contact the SCF associate vice president of corporate and community development for more information.

A related certificate also is offered. See Marketing [3011]  listing.

Page Eng